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Owners of senior dogs

Example report · United States

Problems by opportunity

77
Senior dogs slip on smooth floors at home
Evidence: high
69
Small night-time urine leaks in senior dogs
Evidence: medium
58
Getting into the car or onto the sofa without getting hurt
Evidence: medium

Recommended product

promising

Non-slip socks that stay on, with an adjustable strap

Price: $19–25
Cost: $4–7
Margin: 75%

«his back legs keep sliding out» forum

Check CPSC general safety rules and keep supplier test reports on file

From problem to product, with the evidence in hand.

Real problems, with a link to every source
Margins, risks and legal requirements for every product
If the research fails, your credits come back